AI is the fastest-growing market on earth, which is exactly why most companies will lose money on it.
A study of 400,000 AI sessions says the people who steer the work win, not the ones coding it.
A token-price index drifted down, the market called the top, and the real story walked out the back.
The AI risk moved from what models say to what they can do, and OpenAI built the retreat.
The AI risk for marketers has moved from what the AI says to what it can do. Here is what changed, in plain terms, and what to check before you trust an AI tool with your customers' data.
Last week we wrote about how the boundaries between marketer, agency, platform, publisher, retailer, and AI company are dissolving.
The boundaries between marketer, agency, platform, publisher, retailer, and AI company are dissolving.
OpenAI and Anthropic both launched billion-dollar deployment companies this week, embedding engineers inside organizations to help them integrate AI.
