Your Agency’s Workload Is Falling by a Third: Where Will the Value Go?
BCG data shows marketing leaders expect agency contribution to fall up to 14 percentage points as Agentic AI and tech take over. Plus: The browser is now an autonomous decision-maker.
AI Agents Flop the Freelance Test. Now What?
This week: Why top AI tools failed 97.5% of real-world tasks, how marketers are actually using them, and the $60B ad engine rewriting B2B playbooks.